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MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.
Persons: Semafor, YouTuber, , YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables
But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.
Persons: , Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta
For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.
Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The
Some creators worry they will lose the boost in income the platform provides if the ban becomes law. If it does not, the app would be effectively banned in the U.S.A ban on TikTok could have dire effects on some creators' bottom lines. The TikTok page, where she started the company, has 1.3 million followers. Many major TikTok stars have been diversifying their income streams as well — some beginning long before the potential ban. Charli D'Amelio's page, which boasts 152 million followers, has led to numerous other ventures.
Persons: they'll, Emily Swift, TikTok, Swift, I've, Hannah Williams, Williams, Brandon Edelman, Charli, Dunkin, She's Organizations: Facebook, YouTube, Hulu, Forbes, CNBC Locations: TikTok, U.S, Bridgeport , Connecticut, New York
Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."
Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S
South By Southwest attendees got to speak with a Marilyn Monroe AI chatbot. But critics say celebrities who can't consent should not be used in AI recreations. Meta CEO Mark Zuckerberg said previously that he thinks AI celebrities will become popular. AdvertisementLast year, Robin Williams's daughter, Zelda, said that she found AI recreations of her father's voice to be "personally disturbing." AdvertisementSoul Machines partnered with Authentic Brands Group — which acquired the rights to Marilyn Monroe's intellectual property in 2018 — to create the AI Marilyn, according to Deadline.
Persons: Marilyn Monroe, , Kim Kardashian, Mark Zuckerberg, Meta, Tom Brady, Kendall Jenner, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, Roy Choi, Dwayne Wade, Zuckerberg, Marilyn, Marilyn chatbot, Maureen Lee Lenker, Robin Williams's, Zelda, Williams, Marva Bailer, Bailer, Marilyn Monroe's, Elvis Presley, Muhammad Ali, Shaquille O'Neal, David Beckham Organizations: Southwest, Service, Kanye West, SXSW, Federal Trade Commission, Machine, Machines, Fox News, Authentic, Brands, Fox Locations: United States
Charli D'Amelio is the second-most followed creator on TikTok, where the 19-year-old former competitive dancer and her sister Dixie have made tens of millions of dollars. But D'Amelio can't be certain how long she'll be able to serve up short viral videos to her 152 million followers. Uncertain of which way the political winds will blow, D'Amelio is looking to build her presence elsewhere. "There's new apps, there's new people, there's exciting new trends. Given the political and national security concerns surrounding TikTok, creators are focusing on other ways they can sell their brand.
Persons: Dixie, China's ByteDance, Joe Biden, Shopify, D'Amelio Organizations: CNBC Locations: New York
In the influencer world, Black female creators see their work co-opted without credit or apology. Kylie Jarrett, Ph.D., a scholar of media studies, refers to women content creators as "digital housewives," which is fitting because they often earn the same salary as stay-at-home moms: $0. Some of the most exploited people of all are Black women and girls who create content, then watch it get appropriated and monetized by others. They were eventually invited on the show via Zoom — but only after, you guessed it, social media outcry . The experience is so common among Black creators that in the summer of 2021, they went on strike to protest the practice of appropriating their work .
Persons: Kara Alaimo, , Brittany Ashley, Ashley, cheekily, waitressing, BuzzFeed, Andrea Romo, Snapchat, Katie Feeney, Instagram, Kylie Jarrett, Mark Zuckerberg, Zuck, Jalaiah Harmon, Charli D'Amelio, Kourtney Kardashian, Jalaiah, influencers, TikTokers, Jalaiah wasn't, Jimmy Fallon, Addison Rae, Cardi, Mya Nicole, Chris Cotter, Rae, Mya, Elle, Chris, could've, Cornell, Brooke Erin Duffy Organizations: Women, Service, Globe, West Hollywood, YouTube, Facebook, Influencer, New York Times, NBA Locations: Eveleigh, West, Lowe's, Maryland, United States, Georgia
Read previewI can almost guarantee that you own a white tank top. First debuting in 2022, Prada's signature white top is a lot like every other tank on the market. All Prada tank tops are also made entirely of cotton, according to the brand's website. Prada's tank top: the ultimate status symbolYou can't get more casual than a white tank top, so the style might not scream luxury when you first look at it. But even with a Prada logo stamped on the front, isn't a white tank top still just that?
Persons: , Prada, that's, Miuccia Prada, Raf Simons, Victor Virgile, Kaia Gerber, Hunter Schafer, Tiziana Fabi, It's, There's, Prada Milano, Raimonda Kulikauskiene, Loewe, Miu Miu, what's, it's, Charli D'Amelio, Kendall Jenner, Ncuti, influencers, @dadouchic, it's Prada Organizations: Service, Target, Business, Prada, Vogue, Milan, prada, Harper's, MTV, Variety Locations: Italian, Milan
"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."
Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver
The coffee and donut brand started selling tracksuits on Monday after airing an ad during the Super Bowl. The ad featured "DunKings" Ben Affleck, Matt Damon, and Tom Brady sporting the tracksuits. The outfits, in the signature Dunkin' neon pink and orange colors, sold out in just 19 minutes, according to USA Today. A $40 pink DunKings bucket hat was also sold out as of Wednesday. Along with the ad, Dunkin' released a limited-edition menu in collaboration with Affleck, a longtime fan of the brand who has said he has Dunkin' every day.
Persons: , Ben Affleck, Matt Damon, Tom Brady, Charli D'Amelio, Jack Harlow, Jennifer Lopez, Dunkin, Affleck, Berry, There's Organizations: Service, USA, Business
In the four years since he began creating content, MrBallen has become a fixture in the true-crime world and built an empire that spans video content, podcasts, live events, and a talent-management company. "I realized that I had first-mover advantage on TikTok," Allen told Business Insider. "This is a 50-50 partnership through and through, where he has his side of the business, and I have my side of the business," Witters said. "I'll never run out of content," Allen said. Now, Ballen Studios publishes four weekly podcasts, with more shows to be released this year, as well as weekly content across all social platforms.
Persons: Doja Cat, MrBallen, John Allen, Addison Rae, Allen, Nick Witters, Witters, John, Cadence13 Zak Levitt, Joe Rogan's, Nick, we've Organizations: YouTube, Business, Ballen Studios, Amazon Music, Spotify, Ballen
The company began winding down operations at the end of last year, a source familiar with the matter told BI. This story is available exclusively to Business Insider subscribers. Creator+'s business launched in 2021 and aimed to produce six feature films that year that would begin airing in 2022, cofounder Jonathan Shambroom previously told BI. "The company reviewed acquisition offers for various aspects of its business — completed films, films in development, technology, brand IP, etc. Investors and industry professionals told BI that creators are better served as a vehicle to launch a separate business in areas like e-commerce rather than as a product or customer on their own.
Persons: Benjamin Grubbs, Jonathan Shambroom, TikTokers Griffin Johnson, Noah Beck, YouTubers, Jason Kilar's, Shambroom, Grubbs, Jane, , It's, Rex Woodbury, they're Organizations: Business, Hulu, Netflix, . Entertainment, Amp Studios, BI, VC Locations: TikTokers, influencers
After two trips to my local Where Ya Bin store, I've seen enough returned Amazon items to last a lifetime. (Amazon would not answer specific questions about its relationship with bin stores and why certain products end up there. Gloria Dawson / Business Insider"People generally love it or hate it," Jason Carrick, the owner of Where Ya Bin, told me. What to expect when bin shoppingHours and prices at Where Ya Bin Gloria Dawson / Business InsiderI visited a Where Ya Bin store in Columbus, Ohio, on a Saturday and Wednesday in December. Despite my hesitations, I bought a few items and can see the benefits of bin store shopping.
Persons: , Gloria Dawson, I've, I'm, Jason Carrick, It's, Carrick, Bin Gloria Dawson, Kamala Harris, Hightower, Gloria Organizations: Service, Business, National Retail Federation, Bed, Amazon Locations: Local, Ohio , Florida, South Carolina, North Carolina, Columbus , Ohio, Bed Bath
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewAnthony Hopkins may be seared into our minds as Hannibal Lector from "The Silence of the Lambs," but he's just a cheery, 86-year-old man making wholesome videos on TikTok. Sunday vibe," Hopkins writes in his caption, accompanied by pizza and pasta emojis. There's something beautiful and melancholic about the light here at this time of year," Hopkins writes in his caption. Despite the zealous response to his videos, Hopkins admits to People he's "slightly reluctant" to film those videos whenever he's asked to.
Persons: , Anthony Hopkins, Hannibal, he's, Charlie D'Amelio, chopsticks, Stella Arroyave, @anthonyhopkins Organizations: Service, Lambs, Business Locations: Santa Claus
Insider Today: Judging an AI career coach
  + stars: | 2023-10-28 | by ( Diamond Naga Siu | ) www.businessinsider.com   time to read: +8 min
In case it doesn't work out, I tried using an AI assistant career coach — released as part of Meta's new series of AI assistants — to see what advice it'd give. The big storyAn AI career coachsorbetto/Getty ImagesInstead of AI taking away your job, what if it could help you find a new one? I messaged him on Instagram about different career advice and broke down what I liked and didn't like about "him." Instead of coming across as an expert, Leo felt like a conversational search engine with lukewarm search results. Instead of coming across as an expert, Leo felt like a conversational search engine with lukewarm search results.
Persons: , Dixie D'Amelio, sorbetto, He's, Naomi Osaka, Snoop, Leo isn't, Leo, Google's Bard, chatbots, I've, Bing, Leo's, Al Capone, Chris Williams, they've, sriracha, Erin McDowell, Joseph Hendrickson Organizations: Service, Meta, Nissan, Nissan Nissan, Historic Landmark, Microsoft Locations: Alcatraz, Arizona
It can create a feeling of numb office dystopia, as focusing on spreadsheets can make real-world problems feel imagined. A Harvard Medical School analysis says the fight, flight, or freeze instinct can kick in during tough news cycles. AdvertisementAdvertisementHe's describing a sense of numbness some workers feel as more and more return to the office this fall. The fight, flight, or freeze instinct can kick in during tough news cycles or rough personal events, according to a Harvard Medical School analysis . The freeze instinct might appear as indifference on the surface, but it can manifest as generalized anxiety, or even nightmares.
Persons: , Charli D'Amelio, Elon, Walt Disney, Joe Fenti, Fenti, Lily Brown, Brown, Ben Sweeny's, Sweeny Organizations: Harvard Medical, Service, Center, Perelman School of Medicine, University of Pennsylvania Locations: Boston
In Creator Now's survey, 97% of creators said they were already using AI in their creative process. Those creators said they used AI to increase workflow, fill in skill gaps, create better quality content, and reduce costs. Still, some creators said they'd experienced disadvantages from using AI, and 23% had experienced ethical dilemmas when using AI. In September, Meta announced several AI tools, including AI chatbots developed in partnership with influencers like MrBeast, LaurDIY, and Charli D'Amelio. Twenty-seven percent were unaware of YouTube's most recent AI tools, and 26% said they planned to wait until YouTube's tools were more widely developed.
Persons: they'd, chatbots, influencers, Charli, Google Bard, Claude Organizations: Meta, Google, Labs
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Business: All the best deals for Amazon's October Prime Day sales. 3 things in businessAmazonAll the best October Prime Day deals. Amazon Prime Big Deals Days (also known as the October Prime Day) kicks off today.
Persons: , you've, Yasser Qudih, Tom, Khan Yunis, Said Khatib, Janet Yellen, Chip Somodevilla, Yellen, Ray Dalio, David Risher, Kendall Jenner, Naomi Osaka, Charli D'Amelio, Tom Brady, Bob Iger, Nelson Peltz, Brady MacDonald, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Tech, Hamas, Getty, Bridgewater Associates, America, Technology, Meta, Disney, ESPN, ABC, National Hockey League, Vegas Golden Knights, Nashville Predators, Tampa Bay Lightning, Chicago Blackhawks, Pittsburgh Penguins, Amazon, PepsiCo, Sky, Delta Sky Club, LAX, LAX Sky Club, Hollywood Locations: Israel, Gaza, AFP, Dadu, Charli, Phoenix, Seattle, New York City, San Diego, London, New York
Meta unveiled its AI assistant feature last month, featuring celebrities' likenesses. One unnamed top creator was paid $5 million for six hours of work, according to The Information. Mark Zuckerberg unveiled the AI assistants during the company's Connect event last month. Right now, the AI assistants are only text-based but Meta's announcement video featured clips of the celebrities speaking as their AI counterparts. At the same time as its AI assistants, Meta also launched AI stickers.
Persons: Meta, Kendall Jenner, MrBeast, Meta's, , Mark Zuckerberg, Kendall, Billie, Tom Brady, Bru, Charli, Zuckerberg, there's, Justin Trudeau Organizations: Service, Meta, YouTube
Many of the AI assistants resemble celebrities including Kendall Jenner and Tom Brady. Meta's AI assistants will be able to act as an older sister, opinionated sports debater, and a golf instructor. Enter the celebsMany of the AI assistants even have celebrity personas that can talk and sound similar to them. AdvertisementAdvertisementMeta's other AI assistants are played by celebrities like Tom Brady, Kendall Jenner, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, and Roy Choi. AdvertisementAdvertisementZuckerberg said the AI assistants will begin rolling out in beta on Wednesday, ramping up to a wider release in the coming days.
Persons: Mark Zuckerberg, Kendall Jenner, Tom Brady, , Zuckerberg, Victor, Dwyane Wade, Amber, Paris Hilton, Snoop, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, Roy Choi, aren't, ramping Organizations: Meta, Service, NBA, Paris, Street Journal, Facebook
This segment also handles the formulation, development and manufacturing for parenteral dose forms, including vials and prefilled syringes. Activist Commentary: Elliott is a very successful and astute activist investor, particularly in the technology sector. While as an activist Elliott will do whatever it feels is necessary to enhance shareholder value, in the past the firm has made significant use of the strategy of offering to acquire its portfolio companies as the best catalyst to enhance shareholder value. Like Catalent, Syneos is an outsourced pharma solutions company: It outsources R&D for pharmaceutical companies, whereas Catalent outsources manufacturing. If this does turn from a strategic review to an operational review, there is no guarantee that he keeps his job.
Persons: Catalent, there's, Elliott, Steven Barg, Frank D'Amelio, Stephanie Okey, Michelle Ryan, Johnson, Barg, Ryan, John Greisch, There's, Danaher, Alessandro Maselli, Ken Squire Organizations: Oral Technologies, Clinical, Pfizer, Rom Holdings, Bloomberg, Merck, Citrix Systems, Nielsen Holdings, Square, Veritas Capital, Syneos Health, 13D Locations: COOs, North America
A general view of the drug product manufacturing laboratory in biologics and sterile injectables, Catalent, in Brussels, Belgium June 27, 2023. Catalent named three pharma industry executives and a senior Elliott executive to its board and said John Greisch, who has served on the board since 2018, will become executive chairman. Elliott, whose stake in Catalent became public last month, has been engaging with the company behind the scenes for months. Two of the directors were picked by Elliott, while two were mutually agreed by Elliott and Catalent. Catalent is also forming a new strategic and operational review committee which Greisch will chair.
Persons: Yves Herman, Elliott, Catalent, Alessandro Maselli, John Greisch, Max, William Blair, Maselli, Steven Barg, Goldman Sachs, Frank D'Amelio, Stephanie Okey, Michelle Ryan, Greisch, Merck KGaA, Svea Herbst, Bayliss, Maggie Fick, Sriparna Roy, Shinjini Ganguli, Catherine Evans, Mike Harrison Organizations: REUTERS, Catalent Inc, Elliott Investment Management, Reuters, Novo, pharma, U.S . Food, Drug Administration, Pfizer, Johnson, Catalent, Svea, Thomson Locations: Brussels, Belgium, ., Danish, Novo, United States, Catalent, GLP, Boston, London, Bengaluru
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMarc D'Amelio on the D'Amelio family social empire, creator economy and influencer businessMarc D’Amelio, D’Amelio Brands CEO and co-founder, joins 'Squawk Box' to discuss the family's social empire and new D'Amelio Brands venture, the business of influencers and creator economy at large, and more.
Persons: Marc D'Amelio, Marc D’Amelio Organizations: D’Amelio Brands, Brands
Triller's preliminary S-1 filing to go public on the New York Stock Exchange has been released. The company reported a smaller net loss in 2022 than in 2021 and around $48 million in 2022 revenue. In its S-1, the company featured images of celebrities like Jennifer Lopez and DJ Khaled inside Triller products. One metric notably absent from Triller's S-1 is active user counts across its platforms. In its S-1, the company wrote it had "established more than 550 million user accounts" across its offerings, which it defined as anyone who created an account.
Persons: Triller, It's, it's, Snoop Dogg, Josh Richards, Richards, Jennifer Lopez, DJ Khaled, Charli D'Amelio, D'Amelio, TikTok, Julius, Triller's, Mike Lu, Ryan Kavanaugh's, Bobby Sarnevesht Organizations: New York Stock Exchange, Sony Music Entertainment, Universal Music Group, Sony Music, Seachange, SEC, Triller, YouTube, Facebook, Twitter, Meta, Inc, TechCrunch, Billboard, Media Locations: NFTs, TikTok, Triller
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